Case Study

Lezof Multilingual Tyre Ecommerce

Client LezofType Magento 2 · 100K+ SKU · Fitment finderRole Full-Stack / Magento Developer

Most people don't know what tyre they need. Lezof turns “what car do I drive?” into the right product out of a six-figure catalog — with bilingual English/Arabic and RTL throughout.

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The Challenge

A huge tire catalog is useless without a path to the right SKU.

Customers arrive knowing their car — not their sidewall. Selling across 100K+ SKUs means the finder, the data model, and the bilingual UX have to work as one system.

Scale100K+ SKUs and size variants in one Magento catalog

FitmentCustomers know their car — not their tyre size

DiscoveryNeed size finder and vehicle finder paths that actually convert

LanguageEnglish + Arabic with proper RTL layout

PerformanceLarge catalog queries without a slow storefront

SellabilityA huge catalog is useless without a path to the right SKU

The Solution

The catalog is the hard part. The finder is what makes it sellable.

Magento 2 at scale, optimized fitment data, size + vehicle finders, and a full English/Arabic (RTL) storefront — so the right tyre is findable, not just listed.

01 — The catalog problem

Hundreds of thousands of SKUs. One question: what fits my car?

Most people don't know what tyre they need. That's the whole problem. Lezof sells tyres across a catalog of 100K+ SKUs and size variants. A customer arrives knowing one thing — what car they drive. Turning that into the right product out of a six-figure catalog is the entire job.

Magento 2 product catalog at massive scale
Size variants and fitment data modeled cleanly
Database optimization for large catalog queries
Storefront that stays fast despite SKU volume

02 — Fitment finder

Two paths in: sidewall size or make / model / year

We built a size finder for people who can read their sidewall, and a vehicle finder for everyone else — make, model, year, straight to the fitment. The catalog is the hard part. The finder is what makes it sellable.

Size finder from sidewall dimensions
Vehicle finder — make, model, year → fitment
Direct path from car to matching SKUs
REST API–backed lookup and filtering

03 — Services & storefront

More than tyres — service flows that match how customers buy

Lezof isn't only a catalog. The experience connects tyre fitment to real-world services — so customers can go from finding the right product to booking the work that goes with it, without losing context.

Service and product journeys on Magento 2
Clear CTAs from discovery to booking
Catalog setup optimized for retail + service
UX that supports high-intent tyre shoppers

04 — English + Arabic (RTL)

Bilingual storefront — including full RTL layout

English and Arabic throughout the experience, including right-to-left layout. Multilingual translation wasn't a bolt-on — it was built into navigation, product content, finders, and checkout flows so both audiences get the same clarity.

Full English / Arabic bilingual experience
RTL layout for Arabic storefront
Translated catalog and UI surfaces
Consistent UX across both languages

Results

From car to tyre — without guessing

100K+

SKUs & size variants

Fitment paths (size + vehicle)

Languages (EN + AR / RTL)

Clear path from car to tyre

The catalog is the hard part. The finder is what makes it sellable — size for people who know their sidewall, vehicle for everyone else.

Skills & deliverables

What we shipped

Magento 2REST APIDatabase OptimizationMultilingual TranslationProduct Catalog Setup & OptimizationFitment FinderRTL / Arabic UIFull-Stack Magento

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Need Magento at catalog scale, fitment finders, or bilingual RTL ecommerce? Book a free discovery call.

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